Kids breathe better is an Australian initiative by the Asthma Foundations of Australia in partnership with Dyson to bring a better awareness of the asthma in the general public.
In the last decade, Dyson and the Asthma Foundations of Australia have raised in excess of 2 million dollars to fund asthma awareness.
For many people asthma is a scary problem that can mean sudden attacks leading to hospital visits.
With one in nine children in Australia having asthma, its a serious problem.
Since many Dyson vacuum cleaners use HEPA filters which remove dirt, dust, pollen and 99.9% of airborne allergies, Dyson make the perfect partner in such an initiative. As homes are cleaned with the Dyson cleaners, the air they pump back into the house has up to 150 times less mould and bacteria than the air that went in.
When will people wake up and realize that removing “dirt, dust, pollen and 99.9% of airborne allergies” from the environment of newborn infants is the problem?
A precious short period of under about a two years after birth is the only time that our bodies are able to learn and adapt to what’s in air we’re breathing and in the food we eat. Keeping a newborn in a sterile environment and feeding him/her only sterilized food is the WORST thing you can do for their body’s future ability to deal with the reality of what they WILL encounter later.
A child born and raised for 3 or 4 years in a ‘class 100′ clean room will be guaranteed to have allergies and asthma when they emerge to breathe in the real world outside.
When you bring your baby home from that sterile hospital – open the windows and feed only mother’s milk until he or she begins to walk, (mom’s milk is rich with antibodies to ‘teach’ the baby’s immune system what mom’s immune system already ‘knows’ about the environment).